Siemens was opening its first wind turbine plant in the United States, with zero awareness and minimal reputation in the region. This advertising was created in support of start-up activities.
This spec creative was pitched to LL Bean as a way to enhance the company’s employer brand image by capturing the true essence of the outdoors … and outdoor lovers.
Tactical advertising was needed by this UTC subsidiary to sustain key growth areas consistent with the organization’s commitment to environmental sustainability.
