A bold and beautiful campaign created to bring a prominent, multi-facility Adventist hospital system into its true iteration as an employer via a message of active faith.

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Branded campaign for the Miller School of Medicine, featuring a tone and style separate and distinct from the University of Miami identity.

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A growing hospital in a competitive marketplace, Orange Park Medical Center needed a more aggressive and higher-profile image for its key service lines. A series of clever “tongue in cheek” ads were developed to help push the consumer healthcare marketing envelope with witty ideas that also fully got the message across.

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This creative was developed in response to an RFP, and had to be strong enough to stand on its own as part of the submission package. The work needed to tell a story about this client and their nationally recognized work in pediatric care. Instead of going in with the expected “warm/ fuzzy” approach, the creative raised the bar with messaging that boldly went for the gut. The work was initially deemed controversial by some on the RFP panel, but daring creativity won out and secured the business.

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This Boston-based hospital is saddled with a name that belies the true size and scope of the leading-edge medicine practiced there. It was important for the community, including potential employees, to know that there was a bigger story beyond the surface. Print image ads promoted the hospital’s award-winning status in a friendly, approachable way designed to attract top talent from other prestigious New England medical centers.

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Two area hospitals combined forces with the intention of grabbing greater market share in emerging specialties. With cardiac care being the most profitable, that is where our efforts began. These sample ads show two distinctly different approaches to getting the word out to the target audience.

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