Even the world’s most famous police force needs a powerful brand image. That’s why I’m proud to have concepted the “MYNY. MYNYPD.” line and supported initial campaign execution. This work won several Creative Excellence Awards (CEA) and secured a multi-year contract for the agency, which competed against 200 other shops for the honor and privilege.

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As a high-profile global technology company, Raytheon requires different messages in different markets, all of which must be carefully crafted and delivered in accordance with strict brand guidelines. My work included communication vehicles for the US, UK and Middle East.

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Each year, this theme park goes on an international Auditions Tour to find the world’s best talent. Seasonal campaign work is based on a specific “kanji” which signifies Universal Studios Japan’s message for the current tour.

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Everyone needs an angle and this company leveraged an American Idol scouting event to get the attention of performers who could make the leap to a sales career.

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What to do when a toxic client wants to run an image ad? Play to the stereotype, of course. This piece for Royal Alliance, an AIG company, does just that by focusing on the red carpet lifestyle enjoyed by Wall Street’s wealthiest. The bottom line being that if you’re not receiving the first-class treatment you deserve, you need to switch to Royal Alliance.

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American Express had a need to update its image on college campuses, making the company feel dynamic, modern and accessible. This montage of communication tools focuses on the fast-moving global nature of the American Express brand. Banner stands, testimonials, web site content and other communications help the company portray a fresh, cohesive identity to a key target audience.

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